The brand takes its name from the famous piazza in Milan, which hosted the presentation of the first collection in 1991.
Piazza Sempione style, which is synonymous with minimalist, distinctive elegance, is the result of the weave of the textiles themselves, the study of volumes and the excitement of colour, following a sartorial approach that respects and continuously evolves the brand’s core values.
The complete and versatile collections easily adapt to the different needs modernity, from day to evening, interpreting all product categories starting with its own core business, in other words, basic pieces for the wardrobe, such as outwear, trousers, and knits.
A mix between classic and modern, the brand’s unique sensibility can also be seen in its continuous relationship with the world of art, a source of numerous synergies and creative inspirations that over the years have ranged from artistic references in the collections to special collaborations with world-renowned image professionals.
Like an artist’s canvases, the materials are decorated with motifs and elements that combine hues, inlay work, embroideries, and couture appliques with clean, essential lines, translating the perfection of every size and creation into a style with a strong identity, which is discreet and simultaneously evocative.
Sophisticated, confident, eclectic, and curious. The Piazza Sempione woman is characterized by an understated, timeless elegance, and she loves to infuse every aspect of her life with a sense of beauty.
Her style is personal and distinctive, made up of small luxuries, such as the pieces she chooses to reflect her personality. She is an intelligent, cosmopolitan, cultured, and charming woman that uses the pieces in her wardrobe in a free and spontaneous way, often getting daring with unusual, non-traditional touches.
She chooses clothing pieces that highlight her charm and femininity, but she never overdoes it. Her pieces are suited to her body, highlighting every movement. They are easy to pair, alternate, and rediscover with the passing of time.
She loves seemingly simple silhouettes that are finely made thanks to the fact that they are enriched with details that become apparent only when one observes and wears pieces with the same attention Piazza Sempione puts into every cut and detail of the fabric.
Piazza Sempione’s philosophy has its roots in the values of elegance and quality that have always characterized the brand’s product, communications, and distribution. Values that can be seen in every fibre of the fabric, every stitch of the knitwear, every button and applique, and that are the foundation of the aesthetic that inspires every collection.
Attention to detail, tailoring, the care taken in every single stitch, and the constant desire to experiment and be innovative are the fundamental principles that have taken the brand in a direction of continuously evolving its style and production.
This is the exact mission of Piazza Sempione: developing a vital and creative energy but without ever forgetting about the DNA of the brand, diversifying and enriching the line with ever more current and refined pieces, with a harmonious and balanced selection that ranges from classic to contemporary.