Spring/Summer 2012

Piazza Sempione’s Spring Summer 2012 Advertising Campaign was shot in a classic lake-side villa in Cernobbio, on the shores of Lake Como, by young and talented Italian photographer Federica Putelli. The images best interpret the collection, which draws inspiration from the informal art movement: an elegant yet relaxed minimalism, conveyed by a sartorial approach through essential lines enhanced by rich details and noble fabrics. Monochromatic hues are juxtaposed with graphic patterns and refined ultra-feminine prints, giving birth to a well-balanced blend of lightness and femininity. An eye-catching contrast enriched by the graphic paintings surrounding the model Luca Gadjus.

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